Steam Personal Calendar leaves Steam Labs and becomes a full Store feature

Valve announced on October 23 that the Personal Calendar is no longer a Steam Labs experiment. With the day's Steam update, it is considered a full feature of the Steam Store. Players can find it on the Store homepage or at store.steampowered.com/personalcalendar.

Valve describes the calendar as filling a gap between existing recommendation methods. Some front page sections lean toward popular games, and others lean toward games similar to what a player already plays, regardless of release date. The calendar is meant to help players find popular and niche games that fit their interests and are new or soon to release.

Valve also shared a usage figure. In an average 24-hour period, players click on over 2,000 different games in the calendar. Valve reads this as a sign that players look well beyond the top of the list, both at recent releases and at games due far in the future.

For developers, Valve has released a new video and updated documentation on how the Personal Calendar works and how games are surfaced in it. The documentation is in the Steamworks marketing and visibility section at partner.steamgames.com/doc/marketing/visibility/personalcalendar. If you have a game with an upcoming or recent release, it is worth reading before you plan your store page and release timing. The announcement does not give ranking details beyond pointing to that documentation.